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How To Optimise Instagram For Your Business

According to Instagram, 90% of people on Instagram follow a business, 2 in 3 people surveyed say that Instagram enables interaction with brands, and 50% are more interested in brands when they see ads for it on instagram. Instagram has remained one of the most famous and rapidly growing social media platforms since inception. With the world constantly changing and with Internet users steadily increasing, Instagram’s features set it at a need level for your business. With Instagram for business, you can have a business account, be a creator, and open a shop where you can sell directly on Instagram. Basically, take your followers/customers on a visually rich journey.

There are a number of ways you can do this, some of the ways you can optimise Instagram for your business include:

  • Reels: According to Instagram, “Reels in Explore offers anyone the chance to become a creator on Instagram and reach new audiences on a global stage.” Reels are a way for you to share 3 – 30 seconds videos with soundtracks. The feature lets you edit videos with different effects, texts and audio. You can check our tips on how to leverage Reels for business Here
  • Stories: Stories are another awesome way to sell your brand. Don’t just dump things on there because… you know, stories. Create an actual story. Take your followers on a journey. Build an experience. There are several effects you can use and other things you can do on stories like polls and questions about your product and services or just for feedback, quizzes to see how much they know and follow you, countdown to a new product launch. Etc. There are a lot of ways you can use stories to educate, inform, entertain, and build engagement and by extension, a viable brand.
  • Highlights: Highlights are most likely the first thing your visitors see when they visit your page. They’re a window to your brand where people can take a sneak peek. Create captivating highlights that help people know you, catch up with you, and relate with your brand in the shortest time possible. Possible sections you can have on your highlights are FAQs, Reviews, Service offerings, New products/services, brand updates, trivias, etc. This helps visitors quickly get information about you without looking too hard or coming to your DMs.

  • Outlook: Designs are a good way to attract prospects. Many businesses now take time to beautify and build their Instagram grid in such a way that makes the page very appealing and keeps people scrolling down. If your page looks like a dump site, you might just have succeeded in sending prospects away. You want to create and build a page that is soothing to the aesthetic senses.

  • Content: is king. Designs can attract people, but what keeps them? It’s your content. Create exciting and engaging content and back them up with solid captions. On captions, remember to keep them short, simple, and include possible CTA; whether you want them to click on the link in your bio, or to comment/share responses.
  • Branding: Branding is all encompassing but the key thing we want to point out here is consistency. Your colour, your logo, your patterns, your font, your tone/brand speak should be consistent at all times. People should be able to recognise a post from you even without seeing the name.
  • Hashtags: Hashtags are one of the best and easiest ways to find people. Take for instance, someone needs an interior decorator, they don’t readily have any in mind, so they go on Instagram to search using the hashtag #InteriorDecor. If you don’t use hashtags, you are likely not to be found or at least to rank in the results. Hashtags help prospects find you and help people stay up to date on trending topics. What you want to avoid is to appear seemingly thirsty and crappy with your Hashtags. 3-4 Hashtags in a post are enough.
  • Humanise Your Brand: You can do this by sharing pictures of your staff, not sounding mechanical in your responses to customers. Basically, build a human connection with them. The aim is to let people relate with your brand on a human level.

  • Ads and Promotions: Instagram allows you to run ads and promotions for a couple dollars, depending on your audience reach, choice and duration. This helps you reach a lot more people, people who probably don’t really know about you. You can set a monthly budget for ads and review based on insights.

Bonus tips:

follow other business accounts that are similar to yours, accounts that do what you do, or complement yours, also authorities, industry leaders, it’ll help you.

  • Post regularly: not doing this could give the impression that you’re an unserious brand and make people lose interest in you.
  • Save posts you like and that are similar to yours to notice a pattern.

Set up a Business Account

To set up your business account, click on this link.

You can also follow these steps;

– Go to Settings > Account > Switch to professional account.

– Select the category that best describes your business.

– Go to your profile, click on “Edit”

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